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Elywood Fashion campaign

Project type

Photography & Film

Date

July 2024 - August 2024

Location

London, United Kingdom, Hampstead Heath

Set Designer and Set Builder for Art Director Angelina Pongener’s fashion campaign for Elywood. Tasked with translating the brand’s vision—an enchanting return to
the magic and nostalgia of childhood—into ethereal storybook-like sets. Drawing inspiration from classic fairytales, I designed and built five distinct environments that
embodied Elywood’s signature aesthetic: a fusion of sophistication, luxury, and darkly enchanting avant-garde elements. Each scene was meticulously crafted to weave
childhood nostalgia into whimsical and timeless narratives that seamlessly aligned with Elywood’s artistic identity.

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